No one wants a boring documentary on Africa. Maybe we have to make it pop, and we have to make it cool. We view ourself as the Pixar of human rights stories.“Kony 2012” director Jason Russell • Making a telling point in an interview with the New York Times about his video, which has faced popularity and scorn in equal measures. The success of the video — far beyond your average viral video — has pushed its spread far beyond the traditional activism video, but not without criticism. Should Pixar be an example for an activist movement?