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No one wants a boring documentary on Africa. Maybe we have to make it pop, and we have to make it cool. We view ourself as the Pixar of human rights stories.
"Kony 2012" director Jason Russell • Making a telling point in an interview with the New York Times about his video, which has faced popularity and scorn in equal measures. The success of the video — far beyond your average viral video — has pushed its spread far beyond the traditional activism video, but not without criticism. Should Pixar be an example for an activist movement?
March 8, 2012 // 23:03 // 2 years ago
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  1. dorkstranger reblogged this from emptywitchoftides and added:
    Okay, so I’ll accept that that is how they view themselves - HOWEVER: (and that’s a big however) it is *essential* that...
  2. haychelsea reblogged this from bury-yourhead
  3. absurdgo reblogged this from shortformblog and added:
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  13. arbitraryweakness said: youtube.com/watch?f… What do you guys think of this video and about the credibility and accuracy of what the girl is saying in it? Or even of Invisible Children themselves?..
  14. mconor reblogged this from shortformblog
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  17. notexactly said: What’s wrong with an honest documentary? If done right with research and smart commentary, it can be engaging.
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