Three things you need to know about Google’s privacy policy changes

• one Google consolidated its privacy policies from over 70+ to one; the change took effect today, covering services like Gmail, Google+, Google Docs and Picasa. It will also combine information from across all accounts.
• two “We can provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day,” said Google’s blog. Creepy or not?
• threeYou can remove your Google search history, but the company could still be “gathering and storing this information and using it for internal purposes.” It often gives users’ personal info to the government. source

» An advertising play: “We can provide more relevant ads too,” Google points out. “For example, it’s January, but maybe you’re not a gym person, so fitness ads aren’t that useful to you.” More relevant for users, possibly, but more relevant for advertisers, too? It’ll be interesting to see what happens a few months down the line with this policy.

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