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Taco Bell: What happens when a company banks its entire brand on a Doritos shell?
"Think Outside the Bun" no more: The world’s most popular fake-Mexican restaurant, feeling a little nervous after a decade in decline, a number of sanitation crises, rumors that their meat is fake, and the rise of Chipotle, is planning a ton of major changes to its brand, starting with a new slogan, ”Live Más” (a.k.a. “Live More” for non-Spanish speakers). It’s also trying out a Chipotle-styled model on a regional basis, with the possibility of going national next year. They’ve also been working on a breakfast menu. But the thing that they think is going to push them over the edge? A taco with a Doritos shell. Seriously. The company claims to be taking some cues from McDonald’s, which is on an upswing. Are you willing to give them a second chance? (photo by Robert Hanashiro/USA Today)

Taco Bell: What happens when a company banks its entire brand on a Doritos shell?

"Think Outside the Bun" no more: The world’s most popular fake-Mexican restaurant, feeling a little nervous after a decade in decline, a number of sanitation crises, rumors that their meat is fake, and the rise of Chipotle, is planning a ton of major changes to its brand, starting with a new slogan, ”Live Más” (a.k.a. “Live More” for non-Spanish speakers). It’s also trying out a Chipotle-styled model on a regional basis, with the possibility of going national next year. They’ve also been working on a breakfast menu. But the thing that they think is going to push them over the edge? A taco with a Doritos shell. Seriously. The company claims to be taking some cues from McDonald’s, which is on an upswing. Are you willing to give them a second chance? (photo by Robert Hanashiro/USA Today)

February 22, 2012 // 10:26 // 2 years ago
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48 notes from really cool Tumblrs like ours. Click to read.

  1. leroypschuurm reblogged this from shortformblog
  2. pag-asaharibon reblogged this from shortformblog and added:
    Apparently they’re coming out with Cool Ranch version in the Summer. Should rename it sodium taco. Totally lost me even...
  3. gorideyourbike reblogged this from good and added:
    Not gonna lie, I’m intrigued.
  4. jcgastronomer reblogged this from shortformblog and added:
    I assume you can scratch this...Bell/Doritos itch at
  5. phfem said: Second chance? I never gave them a first one.
  6. jjsplash reblogged this from good and added:
    ew! or yum? i… can’t… tell…
  7. 8bitian reblogged this from solarpowerspork and added:
    I really just want an infinite supply of Chipotle’s crack rice
  8. arielh0pe reblogged this from shortformblog
  9. arenbelles reblogged this from bona-fide-realist
  10. cocinaculinario reblogged this from good
  11. bona-fide-realist reblogged this from good
  12. solarpowerspork reblogged this from good and added:
    I’ve still never had Taco Bell, but let’s talk about how I’m craving Chipotle tacos and wish they delivered.
  13. iampatrickw reblogged this from good
  14. alexcheng reblogged this from good and added:
    taco hell, you nasty :l
  15. evencrazy said: da fuck?
  16. jackosden reblogged this from good
  17. shoutsandmumbles reblogged this from good and added:
    This is insanity. Taco Bell is introducing a Doritos taco shell. Pure insanity.
  18. good reblogged this from shortformblog and added:
    shell sound like enticing you?
  19. neblina reblogged this from shortformblog and added:
    Hell yea I’ll give them a second chance. Ultimate stoner food man.
  20. eterp reblogged this from shortformblog and added:
    what? um i’m sorry, viva la taco bell
  21. geng-r reblogged this from shortformblog
  22. jorgevalens reblogged this from shortformblog
  23. bobchik reblogged this from shortformblog
  24. alexaaact reblogged this from shortformblog
  25. abovetherisingfalls reblogged this from shortformblog and added:
    Doritos and Taco Bell?! Those are like my two favorite non-healthy things ever! Thats it, living on Union Square
  26. shannonmariesmith reblogged this from shortformblog and added:
    I will never give up on them! Haha. Loooooove me some taco bell, I will gladly live mas.
  27. sturmtruppen reblogged this from shortformblog and added:
    I have waited for this day for most of my life. This is a victory, for Doritos and Doritos accessories enthusiasts the...
  28. regeenalane reblogged this from shortformblog
  29. shortformblog posted this