» And its stock is struggling, too: Coinstar, the parent company of the suddenly-hot DVD-rental kiosk brand, is struggling to keep prices at a level to compensate for operating expenses. Not exactly a good time for Redbox to do this, though — because, you know, Netflix is feeling the heat. And while 20 cents doesn’t sound like much, if you rent DVDs on the regular from the kiosks, that adds up quickly. On the other hand, it probably looks worse than it actually is due to the timing. So let’s look at the silver lining: Blu-ray will stay roughly the same price — $1.50 to $2.00.