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Speaking of fairly innovative things, the Lytro — launched in full today after a tease a few months back that got people excited — just turned the idea of a camera totally on its head. Those long, rectangular things? That’s the camera. No need to put it up to your eye, because, being a light-field camera, it can focus the shot after the fact. And the price point? A fairly cheap $399. That’s what we call radical reinvention, friends. Is this company the Kodak of the 21st century, or something else? We’re totally curious.

Speaking of fairly innovative things, the Lytro — launched in full today after a tease a few months back that got people excited — just turned the idea of a camera totally on its head. Those long, rectangular things? That’s the camera. No need to put it up to your eye, because, being a light-field camera, it can focus the shot after the fact. And the price point? A fairly cheap $399. That’s what we call radical reinvention, friends. Is this company the Kodak of the 21st century, or something else? We’re totally curious.

October 20, 2011 // 1:05 // 2 years ago
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139 notes from really cool Tumblrs like ours. Click to read.

  1. crackpuppyowner reblogged this from shortformblog and added:
    I got one of these for Christmas. I can’t wait to experiment more with it!
  2. flyingfrenziedpig reblogged this from shortformblog
  3. arnetia reblogged this from shortformblog and added:
    AHHH! i want one!
  4. cleverhood reblogged this from shortformblog
  5. dressesandyarn reblogged this from shortformblog and added:
    Interesting…although if I ever somehow got one, I’d lose it in my purse a dozen times a day.
  6. queerella reblogged this from thurstonborearchive
  7. iamtheproblem reblogged this from shortformblog and added:
    art, please explain how these work to me.
  8. fewdull reblogged this from shortformblog
  9. bxsciphotoclub reblogged this from thurstonborearchive
  10. thekeri reblogged this from shortformblog and added:
    Please buy this for me. Someone. Anyone.
  11. iiwikidii reblogged this from shortformblog
  12. theveiledtempest reblogged this from shortformblog
  13. mediumvsmessage reblogged this from shortformblog and added:
    I really want to play with one of these, and maybe even own one.
  14. knappshots reblogged this from shortformblog and added:
    This is at the top of my want list.
  15. bluegrassbellevie reblogged this from shortformblog and added:
    This is amazing. Click the Lytro link and explore the photo gallery.
  16. mavrixwk reblogged this from shortformblog and added:
    uncrate yesterday, and really want...get my hands on one. I’m just curious
  17. gregador reblogged this from shortformblog and added:
    I want to like this, seriously. However, given all the hype, non-PC support, and curious lack of details, I’m very...
  18. shortformblog posted this