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On The Lion King’s killer formula of nostalgia and 3D

devisivethandesisive says: Don’t think that 92% of viewers were interested about 3D. I think they were more interested in the fact that Lion King will be re-released again. After all, it IS one of the most loved Disney movies and one of the most popular.

» SFB says: (We’re responding because this one got a number of similar responses.) Even if that’s the case — which most assuredly, it is — 3D gets people to pay more for tickets and as a result, from a numbers perspective, people likely paid $5 to $7 more for those tickets. Which means that, even if people didn’t really care about the 3D, “The Lion King” would have made significantly less at the box office without it. In fact, we cranked out some math (based on a $6 price difference between 2D and 3D movies, and the fact that 94 percent of film-goers saw the film in 3D this weekend) to prove this point. Check it out:

  • $27.1M amount of money “The Lion King” made in 3D theaters this weekend
  • $2.3M amount of money the film made in 2D theaters in the same period
  • $19.3M amount of money the film would have made without 3D’s extra revenue

While the film would have topped the box office minus the extra sales for 3D, it would have beat “Contagion” by only a few million. But were it a slightly stronger weekend for films, it likely wouldn’t have had such momentum. Movie math is fascinating. — Ernie @ SFB

EDIT: Did some quick double-checking of numbers — we were half-asleep.

(via yeelpoops)

September 20, 2011 // 1:54 // 2 years ago
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46 notes from really cool Tumblrs like ours. Click to read.

  1. hankering reblogged this from shortformblog
  2. amiry reblogged this from shortformblog and added:
    They did an amazing job treating it for 3D, though. And this is coming from a person who often asks WHY something must...
  3. balita101 reblogged this from shortformblog
  4. latface reblogged this from shortformblog
  5. shortformblog reblogged this from yeelpoops and added:
    devisivethandesisive says: Don’t think that 92% of viewers were interested about 3D. I think they were more interested...
  6. denmcmen reblogged this from shortformblog
  7. tazgodamunne reblogged this from shortformblog
  8. the-skooma-cat reblogged this from shortformblog and added:
    I would watch Beauty and the Beast and Aladdin in a heartbeat. Can you imagine the magic carpet ride in 3D?!?!?! I mean,...
  9. acidsp13 reblogged this from shortformblog and added:
    Look’s like Kung Fu Panda’s sales need to Mufasa. #unnecessarypun
  10. theworldaccordingtostan reblogged this from shortformblog and added:
    Wow, Disney may be on to something
  11. paulineerika reblogged this from shortformblog and added:
    who would’ve thunk?
  12. phfem said: It would probably work if they were 2D. People want to see their childhood favorites on the big screen.
  13. ifbirdsflyover reblogged this from shortformblog and added:
    I really liked how the 2D animation worked in 3D. The way the 2D animations were made involved layers of the set so that...
  14. lebeaureve reblogged this from shortformblog
  15. kenshiro28 reblogged this from shortformblog and added:
    Awwwww fuck
  16. scifi451 said: Or also maybe that The Lion King was one of the best animated films Disney made in the last 30 years.
  17. the-wolfbats reblogged this from shortformblog and added:
    Hey Disney re-release Hunchback.