producermatthew:

State Farm’s “New York” commercial, featuring school children aged 8 to 11 from throughout New York City. State Farm partnered with director Spike Lee to produce 60- and 90-second versions of the commercial. The commercials are running in tandem with the 10th anniversary of the September 11, 2001 terrorist attack. [State Farm/YouTube]

This is how you take September 11 and build an ad around it, Herman Cain. Look forward, not back.