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July 7, 2014
21:36 // 2 months ago
14:06 // 2 months ago
fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way. 

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
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In other words, if advertising works well, it works too well.

fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.

A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way

image

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.

Read More>

In other words, if advertising works well, it works too well.

14:02 // 2 months ago
July 6, 2014

Why we will never blink our eye at absurd news

zeitvox says: What kind of news is this? The promotion of sensational factoids on a gamble for viral repetition? As if whatever in Iceland ranked anywhere near significant nowadays!

» SFB says: Two points:

  1. I’d like to think that SFB has always had a taste for the offbeat and absurd. Who cares if it’s “news” in the traditional sense? If you think that quote is sensational, I have a pretty cool site I’d like to recommend to you.
  2. Iceland is an awesome country and I will bias my posts in its general direction if I find some interesting Iceland news. — Ernie @ SFB
22:19 // 2 months ago
That was the problem with Harriet. It can’t be conjugated in Icelandic.
Icelandic resident Tristan Cardew • Discussing the situation regarding his 10-year-old daughter Harriet, whose passport renewal was denied because it’s not an approved name under Icelandic law. The girl was able to travel previously on a passport that listed her name as “Stúlka,” or “girl.” “But this time, the authorities have decided to apply the letter of the law,” Cardew said. “And that says no official document will be issued to people who do not bear an approved Icelandic name.”
21:56 // 2 months ago
21:23 // 2 months ago

Here’s “Do You,” the best Spoon song we’ll post today.

21:13 // 2 months ago

Here’s why pot smokers might have a problem getting a legal high in Washington

  • 2,600 the number of would-be marijuana growers that applied after Washington state legalized marijuana in 2012.
  • 80 the number of growers, out of that gigantic pool, that successfully received licenses to grow marijuana. Part of the problem is that the state’s Liquor Control Board faces a huge backlog of applicants.
  • 560k the size, in square footage, of the marijuana farms currently in production that have received state approval. That’s the size of just 10 football fields—and that’s leading to concerns about a shortage when legal marijuana sales begin this week. source
15:44 // 2 months ago
As the traveling public knows, all electronic devices are screened by security officers. During the security examination, officers may also ask that owners power up some devices, including cell phones. Powerless devices will not be permitted onboard the aircraft.
The TSA plans to confirm that overseas travelers have functional cell phones before they get on a flight to enter the U.S. Be sure to charge up beforehand.
15:20 // 2 months ago
July 5, 2014

Egypt’s economic tank is starting to sputter. The result? Pain at the pump.

  • 70% the reported increase in fuel prices in some parts of Egypt after the country severely cut its energy subsidies, blaming a need for austerity measures. Prices for other basic amenities, like electricity, were also expected to increase as a result of the austerity measures. source
17:18 // 2 months ago