• The second-best ad on last night’s Super Bowl is a huge talker – an Audi ad that takes the idea of polit­i­cal cor­rect­ness to a stu­pidly high degree. Prob­lem is, it hits a lit­tle too close to the bone for a lot of peo­ple. Why? Because it takes polit­i­cal cor­rect­ness to a level that many peo­ple have sus­pected already existed for years, whether or not the “green police” really existed. Rea­son Mag­a­zine (who you fig­ure would be all over this) nail the com­par­i­son: This is Mike Judge’s vision of the future. Satire at its best makes you feel most uncom­fort­able. (The use of Cheap Trick in the ad is also pitch-perfect and com­pletely non-controversial.)

Posted by Ernie Smith • Permalink