• There’s only two things worse than whatever really happened outside Tiger Woods’ house: specu­la­tion and the appear­ance of a cover up.
• David and Sam PR founder and creative direc­tor David Eichler • Describ­ing why Woods’ desire to keep the car crash story under wraps is doing him signif­i­cantly more harm than good. “When you make a billion dollars by being a celebrity you have no privacy,” he contin­ues. “No matter how egregious the truth is, Tiger’s camp would be well served to learn from history and not try to run, hide or pretend they don’t owe the public the truth.” source

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