• There’s only two things worse than what­ever really hap­pened out­side Tiger Woods’ house: spec­u­la­tion and the appear­ance of a cover up.
• David and Sam PR founder and cre­ative direc­tor David Eich­ler • Describ­ing why Woods’ desire to keep the car crash story under wraps is doing him sig­nif­i­cantly more harm than good. “When you make a bil­lion dol­lars by being a celebrity you have no pri­vacy,” he con­tin­ues. “No mat­ter how egre­gious the truth is, Tiger’s camp would be well served to learn from his­tory and not try to run, hide or pre­tend they don’t owe the pub­lic the truth.” source

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