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Posted on December 8, 2009 | tags

   

Chatter: A couple PR rules, through the vector of Tiger Woods’ idiocy

  • What Gotti under­stood, albeit at some prim­i­tive level, is that the news media abhor a vac­uum and that if you don’t face them on your own terms, they will cre­ate the terms for you.
  • Reuters colum­nist Charles Feld­man • In a col­umn titled “What Tiger Woods Can Learn From John Gotti,” which looks at Woods’ mis­han­dling of the media. Feld­man is mak­ing the very argu­ment we’ve been mak­ing for the last week and a half. Which is that Woods is so con­cerned about his pri­vacy that he’s doing the oppo­site of every­thing he should be doing as a pub­lic fig­ure. Woods isn’t afraid to accept the public’s money for his suc­cess, so he shouldn’t be afraid to come clean when he’s done wrong. He’s com­pletely allowed the press to write the terms of his fail­ings, so now the fall from grace is even more spec­tac­u­lar and painful as a result. (David Let­ter­man clearly knew this, BTW.) source
 
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