• First Click Free = Mas­sive Fail. OK, we get it guys. Rupert Mur­doch com­plains really loudly and he’s start­ing to scare you into believ­ing other pub­lish­ers might be next. But why are you putting your tail between your legs and cre­at­ing tech­nol­ogy designed to limit how much peo­ple can read with­out reg­is­tra­tion or sub­scrip­tion? Rupert Murdoch’s com­plain­ing doesn’t scare us. “First Click Free,” how­ever, totally does. The very idea goes against every­thing your com­pany stands for. Retreat, Google, retreat. source

Posted by Ernie Smith • Permalink